There is talk of 4Rs, 7Rs … It´s the challenge of the Circular Economy to extend the useful life of products and give them a second life: reduce, reuse, recycle, repair, redesign …
The current production model, based on a linear economy, the “kleenex” that of ” disposable”, is running out its possibilities and with it the planet’s resources.
In the face of this, the circular economy tries to transform waste into new raw materials and design products to be repaired, reused and recycled when their life cycle ends. It is the ecodesign against programmed obsolescence, that is, the calculation in advance of the time for a product to become obsolete, non-functional or useless, with the aim of generating more purchases.
The new model is committed to economic, social and environmental benefit, involving both companies and society.
The European Union generates more than 2,500 million tons of waste a year, according to data from community institutions, while only 12% of secondary materials and resources are returned to the economy. In addition, the production of the materials that we use daily are responsible for 45% of CO2 emissions.
The European Green Deal values that the application of circular economy measures can increase the EU GDP by an additional 0.5% by 2030 creating around 700,000 new jobs.
Circular economy affects both packaging and mass consumption as well as the sectors of water management, construction or mobility, among others.
As a matter of fact, sustainable aviation biofuels, those manufactured from alternative raw materials (biomass or composted organic waste), are part of the set of solutions to transform and decarbonise air mobility and are key to achieving climate neutrality set by the European Commission.
At Avikor, we have joined these actions, enabling travelers and companies to acquire SAF fees that reduce CO2 emissions up to 80% from the flights they use while traveling.