The European Environment Agency says that each person travelling on trains with up to 150 passengers emits 14 grams of carbon dioxide (CO2). An airplane with capacity for 88 passengers results in each user generating 285 grams.
More data: Personal road vehicles account for more than 75% of CO2 emissions from transport, and are one of the largest contributors of greenhouse gases worldwide. And, according to a study by EY Parthenon and Booking.com, hotels and tourist accommodations emit 264 million metric tons of CO2 equivalent per year, which is equivalent to 10% of the annual emissions of the tourism sector.
With these references and some more, Google has set to work with the intention of outperforming institutions and businesses in efforts to slow down climate change.
Emissions, efficiency and green transport. They are the three premises under which Google works on its intention to be a green company in record time.
Greenwashing, business opportunity or commitment? We explain the novelties of the most popular search engine.
The alarm about the consequences of climate change is growing steadily. There are droughts, rising temperatures, deforestation, loss of biodiversity and even increased deaths in large cities due to increased pollution.
This concern is leading to changes in our consumption habits or in the way we travel and use transport, among others. And Google knows that.
So the search engine is incorporating features so that its users can make more sustainable choices. Here are the new services:
In addition to this, Google points to another development that conflicts with leaving a private company in control of traffic and roads: regulating traffic lights. The giant indicates that it can therefore ensure lower traffic and, consequently, fuel savings. This is a pilot test using artificial intelligence. The study, conducted in Israel, states that a reduction of up to 20 per cent has been observed in travel times and therefore in cars fuel consumption.
On Google’s blog they point out that “more and more people want to travel in a more sustainable way and look for ecological services, so we have recently started to facilitate the search for planet-friendly options“. A Booking.com survey finds that «83% of global travelers think sustainable travel and flights are vital, and 61% say the pandemic has made them want to travel more sustainably in the future».
The responsibility lies with the users, the real activists. And companies need to act on this sense, to make it easier for people to deliver on their commitment.